Estudio de factibilidad para la creación de una empresa de productos cosméticos, en la ciudad de Ambato provincia de Tungurahua

Abstract

The objective of this degree project was to carry out a feasibility study for the implementation of a company dedicated to the production and commercialization of cosmetic products in the city of Ambato to achieve an economic increase and generate new sources of employment for the local population. A market study was conducted through the application of surveys to the target population of the city of Ambato to determine the supply, demand, and level of acceptance of the project according to the tastes and preferences of consumers. A technical study was carried out to determine the size of the project, the macro and micro-location, the physical infrastructure, the plant layout, and the description of the product manufacturing process. The administrative study was carried out in which the name of the company, its logo, mission, vision, values, and business objectives, the creation of the structural organization chart, the manual of functions of each of the jobs, the legal study for the legal constitution of the company. An economic and financial analysis was carried out, which determined the initial investment of US$35,698.75, a positive NPV of US$272,581.60, an Internal Rate of Return (IRR) of 92.87%, a Benefit/Cost ratio of $1.42, and an Investment Recovery Period (IRP) of 1 year and six months. Finally, the social and environmental evaluation of the project was carried out with a positive value of 75 points, which means that it is environmentally friendly. These results show that the project is feasible and viable, and it is recommended to implement it due to its good reception in the market and the good results observed during the research