“Diseño del balance scorecard para el fortalecimiento organizacional de la empresa Cenamyp, en el cantón Riobamba, provincia de Chimborazo”

Abstract

The present study satisfies the innovation of a new business system within the business world, and the high demand to exploit intelligent business models adaptable to today's companies. The main objective of this study was to design a Balance Scorecard for the Military and Police Center "CENAMYP" by using characteristics of the quantitative and qualitative method, generating systematic, empirical and critical processes for the management of the institution. Also, theoretical references were analyzed to measure the efficiency and effectiveness of the center, using research techniques that allowed us to have an internal and external analysis to know the real situation of the company by applying surveys and interviews to teachers, students and administrative staff through a questionnaire prepared with open and closed questions and a Likert scale which allowed us to execute the design of the balance scorecard based on a situational analysis and also applying matrices such as the SWOT (Strengths, Weaknesses, Opportunities and Threats), PERSPECTIVES Matrix (Financial, Clients, Internal Processes and Education and Learning) defining a technical diagnosis of its academic, administrative and financial situation to establish a proposal for a management model based on the Balance Scorecard which as a management tool and applied systematically gave the organizational strengthening that the center required. It was concluded that the CENAMIP company lacks a good organizational structure, so it is necessary to apply the BALANCE SCORECARD to improve the execution of its processes, thus proposing strategies to comply with the objectives set at the time of its execution, recommending to the company the implementation of this balanced scorecard to be socialized under the direction of the institutional managers.