“Planificación estratégica para la empresa multi servicios Simbaina, del cantón Suscal, ciudad de Cañar, provincia de Cañar, periodo 2020-2024”

Abstract

The objective of this research was to develop a strategic planning to improve the financial administrative management of " Multi Servicios Simbaina" company in Suscal canton, of Cañar province during the period 2020-2024. For this research surveys were applied to the company's employees and customers, an interview with the General Manager. Subsequently, a situational analysis was carried out using the Pest, Porter and Value Chain matrices, which made it possible to establish the internal and external factors and then build the SWOT matrix to find out the different situations within the company. Among them, the limited business development due to its empirical management and the lack of a strategic direction that engages employees in their work, while at the same time the company was missing out on market share. For this purpose, short, medium and long term objectives and goals have been proposed in the strategic planning that will help implement the proposed mission and vision, in addition to creating an organizational chart and its corresponding manual of functions so that the different employees have clear their activities and responsibilities. It is recommended that both the General Manager and his employees commit themselves to meet each objective at the same time, the objectives should be controlled to be executed under the proposed indicators to get a competitive advantage in the company.