Plan estratégico para incrementar las ventas de la microempresa de lácteos Prodelac, en la comunidad de pueblo viejo, en el cantón Alausí, provincia de Chimborazo, periodo 2021-2025

Abstract

The objective of this research work was to design a strategic plan to increase the sales of the dairy microenterprise PRODELAC, in the community of Pueblo Viejo, in Alausí canton, province of Chimborazo, period 2021-2025, with the primary purpose of providing a tool to contribute to the efficient development of the organization's administration. For the result of the research, the methodology used was based on a mixed research approach and a descriptive level of research because it was possible to know the current situation of the microenterprise, and the mode of study was documentary. After all, the information was collected from related designations. Field research was applied, the field research was used through techniques such as the application of surveys to 100% of the clients, where it was determined that they prefer to consume fresh table cheese, and the interview applied to the Manager, where he stated that the dairy microenterprise PRODELAC does not have an established strategic plan that designs the route to be followed to achieve the proposed objectives and goals, which allows good decisions to be made. In developing the strategic plan focused on meeting the business objectives and strategies, we began with the mission, vision, corporate values, policies, procedures, methods, and projects for the microenterprise and proposed technical processes appropriate to the line of business. By applying the strategic plan, a corporate philosophy is developed with a focus that helps to improve the administrative process and meet short, medium, and long-term objectives. Implementing the strategic plan to increase sales is recommended, which will benefit the community development with the proposed strategies, which should be measured through indicators to verify compliance.