Proyecto de factibilidad para la creación de una empresa de asesoría financiera enfocada en el sector agropecuario y artesanal del cantón Riobamba, provincia de Chimborazo

Abstract

The objective of this work was the development of a feasibility study for the creation of a financial advisory company focused on the agricultural and artisanal sector, in order to guide and boost the local economy in the canton of Riobamba, province of Chimborazo. This study arises from the identification of a problem in society, which is related to the low levels of financial knowledge detected in the community. The development of the research was established through a methodological process that involves obtaining the necessary information from the target segment, which is composed of 20,249 farmers and 7,680 artisans, applying techniques and tools such as the questionnaire to structure the survey and proceed to the collection of information, highlighting that the population studied stated that it would be very helpful to have offices to provide support to these sectors that are vulnerable to financial issues. For the development of the proposal, a Market, Technical, Legal, Organizational, Financial and Economic Study was used, which provided relevant information to evaluate the project and determine if it is feasible, in such a way that favorable results were obtained, such as a Net Present Value (NPV) of $21,865.00 and an Internal Rate of Return (IRR) of 35%. Demonstrating that the present study will recover its investment and obtain satisfactory profits and at the same time, being attractive for investors, therefore, the developed study is feasible to be implemented in the company. It is recommended to keep in mind the demand and make prudent adjustments in prices for the future benefit of the company.