“Proyecto de factibilidad para la apertura de una sucursal del supermercado Superkasa en el cantón Chambo, provincia de Chimborazo.”

Abstract

The objective of this research work was to propose a feasibility project for the opening of a branch of the Superkasa supermarket in the Chambo canton, province of Chimborazo, in order to satisfy the demand of the population, generate sources of employment and position the supermarket as a reference at the cantonal and provincial level. For this purpose, an internal analysis was carried out through the SWOT situational diagnosis matrix, which allowed identifying the problems and needs of the Superkasa supermarket in the face of the opening of a new market. For this purpose, a qualitative and quantitative approach methodology was used, employing the use of research methods, techniques and instruments such as the survey, to determine a correct market study, allowing us to know the demand, supply and level of acceptance of the project. Within the proposal, a technical, legal, administrative, economic and financial study was carried out in which the total investment of the project was determined, which is US$225,459.25, followed by the costs, income statement, cash flow, which allowed the financial evaluation through indicators, providing the following results: a discount rate of 9.70%, a net present value (NPV) of US$225,459.25, a net present value (NPV) of US$225,459.25 and a net present value (NPV) of US$225,459.25. 70%, a net present value (NPV+) of $ 55,437.63, an internal rate of return (IRR) of 17.64%, and a benefit-cost ratio (B/C) of 1.08. It is concluded that the project is favorable since the indicators provided by the project give positive values, being profitable for the investors. Thus, its implementation is recommended.