Gestión de branding para el reconocimiento de la empresa D’kttys Boutique en la ciudad de Santo Domingo

Abstract

The present research work was carried out in order to develop branding strategies that allow the recognition of the company D'Kattys boutique in the city of Santo Domingo, for this it was sought to theoretically cement the relevance of branding and its applications in brand recognition, as well as propose techniques and instruments that support and sustain the research of the work and propose branding strategies that contribute to the differentiation of the company in the market, because branding management is a striking strategy to apply with the research project, because in the city of Santo Domingo, being a space where commerce covers the curtain of the city with competition, since that is strong in which it is intended to establish a differentiation, since it will seek to use this strategy as a method of connecting credibility and trust between clients and the brand, in order to exceed expectations, create a digital architecture brand distinctiveness, for this a mixed-type methodology was used by applying the qualitative and quantitative approach, where the Branding plan proposal is presented in order to improve brand management and recognition in the area.