Plan de comunicación para la imagen corporativa de la empresa “Distribuidor Eléctrico Trujillo” de la ciudad de Quito

Abstract

The present study called "Communication Plan for the corporate image of the company "Distribuidor Eléctrico Trujillo" in the city of Quito was carried out with the purpose that through the corporate image the company can have recognition in the market and thus be able to develop in a better way in the economic and social aspect. For this research it was necessary to resort to different sources to gather relevant information to support this study. Thanks to the research methodology and its tools such as methods, levels, approaches, techniques and instruments, it was possible to gather elementary information to know the situation in which the company was, as well as to obtain data from primary sources that revealed important references regarding the positioning of the company in the market, the level of satisfaction, the purchasing level of the consumers and data regarding adequate means to transmit the message required by the company to the target public. Thanks to the results of the research it was possible to ratify that the absence of a communication plan weakens the corporate image of the company, so it is necessary to develop communication strategies based on Saab's model. In order for the company to take advantage of the benefits of the communication plan, it is recommended to apply each of the strategies proposed in this study, the results of the implementation of the communication plan will be reflected in the high level of development that the company will achieve in the short, medium and long term.