Proyecto de factibilidad para la creación de una planta procesadora de lácteos en la parroquia Cebadas, cantón Guamote, provincia de Chimborazo, año 2022

Abstract

The objective of this research work was to conduct a feasibility study for the creation of a dairy processing plant in Cebadas parish, Guamote canton of Chimborazo province, in order to influence the socio-economic growth of its inhabitants. Within the research methodology, the mixed approach was used, where qualitative and quantitative data are related. The qualitative data were used to seek the tastes and preferences of the clients, while the quantitative data were used to determine supply and demand, which made it possible to determine the production levels of the dairy products. As a research technique, a survey was applied to the population of Riobamba city, which is the target market, where it was found that 70% of the inhabitants consume dairy products such as cheese, yogurt and milk. The proposal was to develop a market study to analyze supply, demand and unsatisfied demand; as well as, a technical study to evaluate the location, equipment and engineering factors of the project, while in the administrative study a strategic plan for the company was developed, and finally the economic-financial study. The investment, financing, production costs, administrative and selling expenses, and profit margin were reviewed, concluding that the project is feasible, reflecting a positive NPV of $57,119.05 and an IRR of 21.29%, which indicates that the project is profitable. It means that the company begins to recover its investment in 2 years 11 months and 3 days. It is recommended the execution of this project based on the economic evaluation which indicates that it is profitable, also to strengthen the productive capacity of the plant to offer products at a lower price, apply the marketing mix tools to be a competitive company.