“Plan estratégico financiero de la empresa Comsoltv S.A en el periodo 2020-2024”

Abstract

The objective of this research work was to design a strategic financial plan for the company COMSOLTV S.A. that allows timely decision-making to improve profitability. The methodology applied lies in the reception of qualitative and quantitative information obtained from the collaborators, and clients of the radio, by using instruments such as surveys to clients, collaborators and interviews with the managers of specific departments; through the help of the manager, a diagnosis of the current situation complete the SWOT matrix. Where it was possible to determine that the collaborators are not involved with the mission, vision, the lack of strategies to expand their frequency was also observed, for which the Matrix was used External Factors Evaluation Matrix (MEFE), Internal Factors Evaluation Matrix (MEFI) in terms of organizational improvement. For financial improvement financial indices of turnover efficiency, indebtedness, liquidity, ROA and ROE were used as the primary tool. This action allowed us to know the external factors, such as opportunities and threats. Internal factors, such as strengths and weaknesses, allow the SWOT matrix to determine the current situation, which helps to develop strategies, objectives, mission, vision, and corporate values to meet goals and identify deficiencies that significantly affect the company's growth. Executing the proposed strategic financial planning since it is a fundamental tool that will allow you to improve economic and administrative management.