“Diseño de un plan de negocios para incrementar la rentabilidad de la empresa Fabrimec de la ciudad de Quito, provincia Pichincha.”

Abstract

The objective of this work was to design a business plan to increase the profitability of the company Fabrimec in the city of Quito, and the research arose from the need to have planning that would help the company due to the sanitary emergency, therefore it has decreased its sales, which represents a low level of income, therefore it seeks to implement marketing strategies to increase its sales and thus its profitability. The methodology consists of the following methods: inductive by the market study and the results obtained to present the product; deductive method through the collection of information that helped to measure results through the survey, in which a questionnaire was elaborated to generate a diagnosis; in the analytical approach an analysis of the products and financial statements was made to create results that help to improve the increase of profitability. A technical, administrative, and economic study was carried out to evaluate how the company is doing, which allowed a financial evaluation with a positive Net Present Value (NPV) of $33150.71, an Internal Rate of Return (IRR) of 38%, and a Benefit Cost (B/C) of $1.29 with a recovery period of 3 years, nine months and 21 days. With the results obtained, we proceeded to plan strategies for the development, administration, and product management to control the activities to get good profitability. It is recommended that the company manager put into practice what has been elaborated in the research since it will improve the administrative and financial management, thus achieving the objectives and seeking to increase the company's profitability.