“Proyecto de factibilidad para la sucursal de la Cooperativa de Ahorro y Crédito Sol de los Andes Ltda. Chimborazo, cantón Pallatanga, provincia de Chimborazo, año 2022.”

Abstract

The present research, called a feasibility study, to set up a branch of COAC Sol de los Andes Ltda. in Pallatanga canton aimed to provide a quality service and a series of financial products that would satisfy the entire citizenry. For the development of the research, methods, techniques, and instruments were applied, such as the survey to the inhabitants, for which it was considered important to know the inhabitants’ opinion, as well as a survey of information developed through the SWOT matrix, which revealed several shortcomings within it, such as not having its own infrastructure and the distrust of the inhabitants and partners towards the cooperative because it was a new entity. For this purpose, a market study was applied to know the demand and supply of the institution, an administrative study was applied where the organizational structure was applied with all its administrative guidelines, in turn marketing strategies were applied that will serve to publicize the products and financial services offered, in the technical part, processes of infrastructure adequacy and plant capacity were applied, and the economic-financial analysis determined that the project is profitable because it has a net present value of $ 20,753.40, an internal rate of return of 46.61%, a payback period of 3 years and 3 months, and a benefit-cost ratio of 1.26 for each dollar invested, It can be said that the branch creation of the cooperative was favorable. It is recommended to develop this research where the cooperative always seeks the welfare of the partner, and this can help determine what impact needs to be developed and, in turn, analyze each of the shortcomings in order to be profitable by making timely decisions.