Plan de negocio de la empresa Alitas Legendarias, Riobamba 2022-2023

Abstract

The purpose of this research was to design a business plan to improve the quality of the service of the "Alitas Legendarias" restaurant, located in the province of Chimborazo, in Riobamba canton, to provide adequate service, and achieve customer satisfaction. The research raises a management system that allows the restaurant's optimization and systematization and contributes to decision-making. This study encloses a documentary, field, and exploratory research methodology. These processes made it possible to collect the necessary information for the project. Among the techniques implemented for interpreting data, surveys, interviews, and observation were essential. These techniques allowed to collect reliable data needed for the research. It was proposed to improve the restaurant's mission, vision, and values. In addition, the SWOT analysis was a necesary tool to study the internal and external analysis of the restaurant and its administrative aspects, such as the design of the organizational chart showing the positions and functions of each employee. Training the personnel also improved the restaurant's service, and strategies like advertising helped increase sales. Finally, the financial analysis demonstrated the economic profitability and ensured the investor's safety since the project is profitable. To conclude, implementing the business plan improved the personnel's performance and subsequent customer satisfaction. The proposed strategies enhanced restaurant recognition in the canton and the province.