Proyecto de factibilidad para la creación de una microempresa panificadora en el barrio San Antonio del aeropuerto de la ciudad de Riobamba

Abstract

This investigation analyzed the feasibility to create a bakery microenterprise in the San Antonio del Aeropuerto neighborhood located in Riobamba city in 2021. The theoretical foundation of this research work was based on the feasibility components, feasibility study analysis, project, industry and its constitution. The methodology used in this research was socioeconomic, not experimental, with a qualitative-quantitative approach, based on a field and bibliographic-documentary research along with a descriptive exploratory study. For data collection and subsequent analysis a survey was applied to potential consumers and potential distributors, and as research instruments a questionnaire of closed questions was developed and acceptance of the sample, reflecting that 83.08% of the sample has an adequate level of acceptance of the San Sebastian bakery microenterprise for bread consumption. In this way project valuation techniques were applied, such as net present value, internal rate of return, investment recovery period, cost-benefit recovery, among others. Finally it was concluded that there is an unsatisfied demand in the consumption of baked products in the San Antonio del Aeropuerto neighborhood, thus determining a potential market for economic activities