Estudio para la implementación de una línea de producción industrializada de cerveza artesanal para “El Pájaro Brujo Cervecería Artesanal” en la ciudad de Riobamba

Abstract

The production of the El Pájaro Brujo brewery is mostly manual, it also lacks an established manufacturing process, a reasonable distribution of land, as well as adequate economic control, therefore the brewery's production is not limited. The objective of this technical project was to carry out a study to implement an industrialized craft beer production line for El Pájaro Brujo Cerveceria Artesanal in the city of Riobamba. For this purpose, the methodology described by several authors in the area of project formulation and evaluation was used. Work began with a market study focusing on issues such as selling and marketing craft beer, identifying the target market of 20-39-year olds. In this way, in 2023, the existence of unmet demand of 35580 containers of 330 ml was identified, then the size and production capacity were determined based on machinery and tools, reaching 13.9% of the unmet demand. To achieve this goal, areas such as raw material storage/washing area, production area, and finished product storage area have been established. With the proposed plant and machine layout, it was determined that the plant's annual production capacity would be 4945 330ml containers with a retail price of $2.75. Then, the economic and financial study results were determined: Net Present Value NPV ($42884.24), Internal Rate of Return IRR (67%), Profit to Expense Ratio (1.25), Payback Time (3 years 7 months) and Profitability (39%). Therefore, the project was found to be viable and El Pájaro Brujo Brewery was recommended to consider the technical aspects addressed in this curriculum integration work in order for the brewery to achieve its goals in the short and medium term.