Propuesta de plan estratégico para LEBENS Capacitaciones Cia. Ltda. Riobamba período 2022- 2023

Abstract

The "Strategic Plan Proposal for LEBENS Capacitaciones Cía. Ltda." aims to design a strategic plan through an internal and external analysis contributing to organizational results. This research process involved both a quantitative and qualitative methodology. The instruments used were surveys addressed to clients, collaborators, and the general manager, as well as an internal and external analysis which helped to develop a diagnosis of the company's current situation. The findings reported a lack of information to customers by the business call centre. Other negative aspects include failures in transmitting seminars, congresses, and workshops due to a lack of training and control of management indicators. Subsequently, some strategies were essential for the organizational strengthening of the company through action plans and the construction of the corporate philosophy to comply with the planned activities precisely oriented to the client to improve the company's competitiveness, recognition, and success. Action plans designed to achieve the company's goal were necessary, establishing objectives and strategies for the fulfilment of the planned activities and reaffirming the motivation of the team of work to monitor and evaluate results. In addition, indicators were defined to evaluate the fulfilment of each goal and thus respond to the current demand. Finally, the socialization of the strategic plan and the implementation of the action plans in the daily activities that the company performs is a recommendation for the authorities to strengthen the strategies and meet the business objectives with adequate decision-making.