“Geomarketing para incrementar las ventas de los productos de la canasta familiar básica en la provincia de Chimborazo en el año 2022”

Abstract

The purpose of this research work is to design geomarketing strategies to improve the sale of products of the basic family basket in Chimborazo province in the different points of marketing, the research was qualitative-quantitative, by collecting data through surveys that were conducted on people in Riobamba city, and the results showed the need to implement sales strategies to provide better service, train staff in customer service. The methodology applied was fieldwork, through a survey of the population of Riobamba city to know their criteria on the nearest points of sale, whether supermarkets, popular markets, and neighborhood stores. This allowed to know that there is a high rate of the proximity of each service point with the places of residence of customers, where there is a decrease in sales, through geomarketing and ArcGis software can be located to potential customers, in conclusion, it was observed the need to implement a delivery, to meet the needs of customers in a fast and timely manner, it is recommended to carry out advertising strategies to improve marketing, sales, and loyalty using mass and alternative media, thus allowing the efficient dissemination of products of the basic family basket offered by the points of sale, to fulfill the proposed objectives.