Planificación estratégica financiera para la empresa- Laboratorio de Sistemas de Inyección Electrónica y Comercialización “Karnel” del cantón Quito, provincia de Pichincha durante el periodo 2020-2025

Abstract

This research aimed to identify the stages that support the financial planning process using the business strategy to achieve greater profitability through strategies. For its development a quantitative and qualitative methodology was used, instruments such as the interview with the financial personnel and the survey made to the clients where the following deficiencies were known; bad management of the economic resources present in the company, lack of quality control and follow-up of clients to comply with the satisfaction after the use of the service, lack of sufficient supplies that provide speed in the services, bad distribution of the activities to the personnel of the company. To ensure adequate strategic financial planning, a vision, mission, and objectives for the year 2020-2025 were prepared and implemented, and a financial projection was applied to determine the possible economic income and thus make decisions to improve the economic level of the company. An internal and external diagnosis of the company was made to identify the main needs of resources necessary to improve the service and provide quality attention by working on the adequate distribution of tasks to the personnel working within the company and implementing a more professional and personal customer service program. It is concluded that the company "Karnel", does not have financial planning focused on the development of the economy, for this reason, its profitability over the years has been damaged, and sales, as well as the projection to consolidate as a totally stable company have become a simple utopia. It is recommended to take into account both the needs of the company and the customers by making use of general surveys directed to the consumer to achieve with this an update of technology or personnel to provide personalized advice to each customer.