Planificación estratégica en la Asociación de Pequeños Productores Bananeros Nueva Vida “Aprobavin” del cantón el Guabo provincia del Oro, para mejorar la competitividad y eficiencia, periodo 2021 – 2025

Abstract

The objective of this Degree Work was to design the Strategic Planning in Asociación de Pequeños Productores Bananeros Nueva Vida “APROBAVIN” of El Guabo Canton, El Oro province, to improve competitiveness and efficiency, period 2021 - 2025. The applied methodology was framed through a constant process where it allowed the collection of information, observation, and the criteria of its professional administrators, under the technique of application of surveys and interviews together with the analysis of their financial statements, surveys that were applied to the members of the association, the FODA matrix was also analyzed, for the internal components, the diagnosis of the company was made and for the external components, knowing the information focused on the current situation with the development of the EFI and EFE matrices, after conducting the surveys and interviews. The results obtained were tabulated and interpreted, in such a way that the problem was studied in the same way that it occurs in its field since it worked directly with the company. Resulting in the absence of strategic planning and its own philosophy and consequently a limited association, unmotivated producers, without training to guide them to perform better performance, it was possible to observe important and outstanding components that the company has, allowing the formulation of tactics visionaries until 2025. It is concluded that the preparation of the strategic idealization allowed the implementation of tactics with the definition of programs, projects, and occupations, which are aimed at improving the efficiency and productivity of the association, therefore, it is recommended to establish support alliances and optimization agreements in contracts, encouraging good agricultural performance in banana crops, improving export processes.