Proyecto de factibilidad para la creación de una empresa importadora y comercializadora de artículos informáticos en el cantón Riobamba, provincia de Chimborazo, período 2022 -2026

Abstract

The objective of this research was to design a feasibility project for the creation of an importer and marketer enterprise of computing items in Riobamba City, Chimborazo province. For the development of this work, a methodology was applied with a mixed research approach since both qualitative and quantitative data were collected and analyzed, with a level of descriptive research that allowed specifying the characteristics of consumption of computing products by the population of Riobamba, has a non-experimental and cross-sectional research design, deductive and inductive methods that allowed conclusions to be reached based on already established premises, the survey was applied as a research technique, and the questionnaire was used in the survey; the information collected helped with the preparation of the market study and to determine the unsatisfied demand, this information was essential to continue with the development of the technical, legal, administrative study and the financial study from which the following economic indicators were obtained; Net present value of $190,593.81, internal rate of return of 24.75%, benefit-cost ratio of $1.45, and an investment recovery period of 3 years and 4 months. This allowed concluding that the project is feasible for its accomplishment from the economic perspective, considering the high financing costs, even so, the results were positive. It is recommended to stay at the forefront in the field of technological advances and keep up to date in the legal framework of customs regulations.