Marketing digital para posicionar la agencia In. Producción Audio Visual de la ciudad de Riobamba

Abstract

This Curricular Integration Work "Digital marketing for positioning the agency In. Producción audio visual of Riobamba city", was carried out with the purpose of identifying the necessary processes that allow the agency to position itself within digital networks in the Riobamba market. The research had a mixed approach, it means qualitative and quantitative. Its research level was exploratory and descriptive, corresponding to a non-experimental, cross-sectional, documentary and field study. In addition, the Cronbach's alpha coefficient was used, which resulted in the survey, therefore, the survey is valid and reliable. The same that was applied to 377 respondents, which generated results that allowed its analysis and interpretation, consequently, it is identified that the agency In. Producción audio visual lacks mainly positioning in digital networks. For this purpose, a digital marketing plan is proposed in which the objectives, budget, indicators and strategies that will help the positioning of the agency are detailed. Also, it is determined that any type of business requires digital marketing, since it allows reaching many more people massively. Thus, it is recommended to make use of the strategies proposed in this research work to achieve the proposed objectives.