Neuroturismo para la reactivación económica del cantón Guano

Abstract

The objective of neurotourism for the economic reactivation of the Guano canton was to analyze the tourism situation of the canton by means of technical methods and instruments using biometric equipment for the generation of strategies. The methodology implemented was a mixed approach with the application of a transversal study where it was possible to identify the current situation through the application of the survey to the population, thus determining the following shortcomings: Little innovation in the attractions, lack of promotion regarding tourist attractions, lack of knowledge of the needs of customers, and lack of maintenance of infrastructure; all this has significantly harmed the design of a Neurotourism plan as a proposal for economic revival, so through the implementation of strategies seeks to revive the economy of the sector based on the models of Neuromarketing Point "s" which generates appropriate sensory stimuli to identify positive experiences in the canton's tourists. Within the canton, 6 objectives and 6 strategies were proposed, taking into account attention, sensations, emotions, and memory, to be based on business mechanisms and governmental support where a budget of 5704 dollars was determined for its execution. It is recommended to the authorities implement the proposed strategies for the economic reactivation of the canton Guano, since what is intended is to strengthen the effective promotion of tourist sites and increase the flow of domestic and foreign tourists, for it should follow up the improvement of natural and cultural tourist attractions preserving the biodiversity offered by the canton.