“Estrategias de sostenibilidad económica y financiera para las empresas marroquineras del cantón Guano, provincia de Chimborazo período 2022-2023.”

Abstract

In the province of Chimborazo there are no strategies for the sustainability of economic resources for the leather goods companies in the Guano canton. For this reason, it is necessary to implement strategies for economic and financial sustainability that will provide the basic tools to reduce losses and increase the profitability of these companies. Therefore, the objective was to propose strategies for the economic and financial sustainability of the leather goods companies in the Guano canton. To this end, we assumed the challenges of developing the theoretical basis for economic and financial sustainability strategies for the companies in this canton, making a diagnosis of the current situation and proposing strategies for economic and financial sustainability. For this purpose, a qualitative approach was used, with a descriptive scope, a non-experimental design where the documentary and field study was used. In this sense, a probabilistic sample of 381 people was used. Under this line of ideas, interviews and a survey were applied to the existing demand of the sector. The main method used in the research was deductive, inductive and analytical. The results showed that the leather goods companies have an unfavorable economic and financial situation derived from several internal and external factors, and that they do not apply economic and financial sustainability strategies. Another relevant result is related to a good reception from the customers of these companies, a favorable quality of their products and the willingness to continue acquiring their products. It was possible to conclude that, through the establishment of economic and financial sustainability strategies, it was possible to delimit the actions that the companies should carry out, once the assets are adequately used and the use of their liabilities is strengthened in order to end with financial and unproductive expenses for their financial health.