Caracterización del emprendimiento en el desarrollo local, año 2022.

Abstract

Currently there is a lack of competitiveness, innovation and sustainability of the enterprises in Ecuador, especially in the province of Chimborazo and the canton of Riobamba, due to the lack of adequate characterization, deficient development of business plans and lack of understanding of market needs. . The objective of the Titration Work was to identify the main characteristics of the enterprises, investigating the fundamental particularities of the entrepreneurs, to define the current situation of the businesses of the Riobamba canton, Chimborazo Province in the year 2022. In its development, a quantitative approach that involved the collection and analysis of numerical data related to the existing enterprises in the Riobamba canton. A qualitative approach was also used to refine the research questions and rely on data collection methods that did not involve numerical measurement. These methods focused on the qualities, defects, strengths and preferences of entrepreneurs and their business initiatives. The results obtained from the observation instruments revealed that the enterprises in the canton had a diversity of economic activities and each segment had its own strengths and weaknesses. It is important to note that most of the entrepreneurs were engaged in service activities, which stood out for generating higher income and employment in the canton. However, the entrepreneurs continued to have deficiencies in administrative, financial, marketing and sales knowledge. Many of them started and managed their businesses empirically, without having an accounting system and, in several cases, did not even know the current economic and financial status of their venture. This caused these businesses to stagnate for many years without obtaining results.