Diseño organizacional para la empresa comercial Ekocasa en el cantón General Antonio Elizalde (Bucay)

Abstract

The organizational design for the company "COMERCIAL EKOCASA" in the General Antonio Elizalde Canton (Bucay) aimed to propose policy and procedure manuals for each area through an appropriate organizational structure to enhance operations and increase productivity. The research employed both quantitative and qualitative methodologies, including surveys conducted with employees and clients, an interview with the general manager, and a diagnosis of the current situation using the SWOT matrix. This diagnosis revealed that the company operates empirically, hindering full compliance with processes, and there is a misuse of advertising media despite its short time in the market. An appropriate corporate philosophy creation will help promote business horizons, as will the organizational structure that aims to eliminate duplicate functions by providing manuals for each area, ensuring that employees perform their activities effectively and efficiently. Establishing the organizational structure channels each area of the business, where activities assigned to each position must be fulfilled in alignment with the corporate philosophy, ensuring adherence to sales and customer service processes and procedures with a focus on delivering quality service. The general manager was recommended to implement a job description manual to ensure the complete and appropriate performance of activities and decision-making, thereby increasing the company's profitability