Diseño de plan de turismo comunitario y gestión ambiental de la Asociación de Trabajadores Agropecuarios Zoila Martinez

Abstract

This research aims to develop a Community Tourism and Environmental Management Plan as an administrative cornerstone to promote the socio-economic development of the Zoila Martinez Agricultural Workers Association members. This research included several methods, techniques, and instruments. A survey was necessary to assess the current state of the association's organizational structure and job descriptions. Findings determined a need for an established organizational structure and job manuals. The absence of these elements has caused a lack of coordination among activities. Considering the factors mentioned above, developing a philosophical framework helps determine appropriate job roles for the association's leadership, emphasizing the need for comprehensive knowledge of different tourist packages to engage with clients effectively. Consequently, training programs based on community tourism are proposed to improve interactions with tourists. These tourist packages aim to showcase the association’s attractions. Showing the different tourist attractions will contribute to the implementation of several activities. Moreover, this plan proposes set safety and accidents prevention signs, as members currently need to become more familiar with these aspects, thereby enhancing the quality of services offered. Finally, it is worth recommending that all members, including the leadership, undergo training in relevant tourism topics and actively promote the available tourist packages to enhance their knowledge and accessibility, thereby invigorating the economic prospects of the association's members