Sistema gráfico para la comercialización del café artesanal. Recinto Laucay - cantón Chillanes, provincia de Bolívar.

Abstract

The objective of this degree work was to propose a graphic system for the commercialization of artisanal coffee of the Laucay enclosure, in order to position the artisanal coffee made from one hundred percent natural coffee. Since this proposal arises from the need to publicize the product to the inhabitants of the provinces: Bolívar, Chimborazo and Guayas because these are provinces that are practically united in their geographical location, this project consisted in the elaboration of: identity graphic and a micro-advertising plan to meet the objective. magotype, container and packaging. Basing the characteristics in the information collected on the product, consumers and suppliers, through the technique of the survey, also conducting surveys on the product. In order to validate the appropriate fonotype for the creation of the brand. Once the information was analyzed, the graphic system was created for which it was based on three methodologies, the first design stage was based on Bruce Archer's "Project Methodology" which was the most appropriate to develop the ideal brand for the project, in the second stage the Methodology of María Dolores Vidales Giovannetti was used for the creation of the packaging and in the third stage, Rafael Muñiz González's method was used for the creation of the micro advertising plan that includes the development of the following pieces: poster, label, pop material and a radial wedge in order to publicize the product. It is concluded that each of these stages meets the requirements and needs of the customer to be able to publicize and market its product in the right way. In addition, the owner identifies with them.