Implementación de las Tics en la cooperativa de producción agropecuaria Simón Lorenzo, del cantón Guaranda, provincia de Bolívar, para fortalecer su comercialización en su periodo 2023

Abstract

This research aimed to implement information and communication technologies (ICT) based on a content management system, focusing on the development of a website created using the WordPress platform. To benefit the marketing efforts of the Cooperativa de Producción Agropecuaria Simón Lorenzo in the Bolívar Province, Guaranda Canton, in 2023. The research involved conducting surveys among the cooperative's members and an interview with the Cooperative's Manager to understand the organizational situation regarding ICT implementation. The findings revealed that COPROSIL lacked a business management approach focused on ICT to promote its organizational culture, products, and market participation. Instead, they relied on traditional communication methods for their promotion. The conclusion drawn was that having a website plays a fundamental role for organizations, serving as a digital window to showcase their organizational culture, products, and services to the public. It allows them to provide real-time attention 365 days a year and attract potential new customers. In this context, the developed website played a crucial role in promoting COPROSIL's products and services and served as a powerful tool for cooperative growth and success in the current digital environment