Patrones gráficos textiles inspirados en las manifestaciones ergológicas estéticas y mágicas del norte de Chimborazo.

Abstract

The main aim of this research was to create graphic textile patterns inspired in the cultural expressions, specifically in the aesthetic and magical ergologies of Penipe, Guano, Chambo and Riobamba cantons, located in the north of Chimborazo, designs that were used to be printed in hoodies and t-shirts. Ethnographic research was used, applying the systematic method by Bruce Archer where research instruments were used as the interview to people from each canton mentioned before. In addition, graphic software was used to create analysis cards with the most relevant information, which were the support for the creation of proposed graphic patterns. Afterwards, it was validated by means of surveys to young people who selected some of the proposals submitted. According to the results obtained, we created a brand and a packaging that complies with the established characteristics; in the case of advertising material, we decided to use expectation marketing for the application in post and spot in connection with the target audience. The result was a measurable product that young people use on a daily basis, but with a cultural background that reinforces their identity and adapts to their style. It was concluded that both the designs of graphic patterns and a cultural derived brand reinforces the feeling of belonging to the culture of Chimborazo province. It is recommended to use the appropriate instruments for obtaining reliable results to validate and provide more expertise to the project.