Motion graphics de las manifestaciones culturales populares de Chimborazo. Infografías multimedia del cantón Pallatanga.

Abstract

The aim of this research was to design motion graphics about popular cultural expressions in Chimborazo by creating multimedia computer graphics to contribute to the cultural entities in Pallatanga canton. In order to do this, the exploratory method was considered, which allowed usto have a general vision of the canton where the expressions were determined. The ethnography method was also used, which included an interview and a guide used with qualified researchers, which generated a validation of the most representative cultural expressions. Part of the project was the collection of information thanks to the donation of cards by the National Institute of Cultural Heritage as well as a systematization of the same cards for a categorization and thus to have an order and generate a discrimination factor, which helped to define which expressions were designed in computer graphics and later animated in the motion graphics technique. It was concluded that there is an emotional and cultural memory which generated an identity in its inhabitants, and part of the process of organizing the cultural expressions of the canton will help future research. It is recommended to use the systematization that compiles the cultural expressions to create new graphic and multimedia contributions, this as a contribution to the cultural memory and that it is not lost or forgotten.