Catálogo digital e ilustración de personaje, de Best PC Riobamba, para dar a conocer sus productos.

Abstract

The present work aims to design a digital brochure and character illustration through feasible tools allowing the products offered by Almacenes Best Pc in Riobamba city to be recognized since fall short of visual identifiers. First, information was collected through interviews with the staff and customers and the Gui Bonsiepi method was used, which consists of three stages starting with the problem structure, discovering the absenceof visual identifiers, and characters sketching required by the company. For the illustration based on the surveys which present three proposals, the most accepted guineapig; 70% regarding the graphic style and 80% approval regarding the taste, finally, it wasdigitalized in different positions, the color base on the visual identity of the company. In the interview for the brochure development the format, product categories, graphic style,chromatic according to the business logo, visual rest areas, navigation map for its interactivity was determined. Based on the first step, theinformation obtained in the interviews the products that the company has in stock will be classified according to the category as well as a general index for each section providing users ease of navigation. Lastly, the graphic product will incorporate the character into the catalog layout. Each graphic pieces, character, and catalog meet the requirements asked by the company, which were approved by it. It is recommended to apply them in digital and printed mediain the future, both graphic products will interact to increase the level of sales and positionthe Best PC store in Riobamba.