Desarrollo de personajes 3D inspirados en las principales leyendas populares del cantón Cumandá.

Abstract

The objective of this study was to represent the main legends of Cumandá town through the creation of characters in 3D modeling to disseminate them on social networks; for which the four main legends of the town and their representative characters were investigated, identified and a character sheet was made for them; drafts created in two views front and side, which were used as a reference to proceed with the Blocking technique in Blender. Afterward, colors and textures were added with the modeling tools program, and the images were rendered for dissemination. Facebook and Instagram were determined as appropriate platforms and the campaign was created to disseminate the content through four ads. The campaign was carried out for four days; the results showed a reach of 159,904 accounts that saw the ad at least once, generating massive dissemination of the legend La Muerte. The demographic parameters of sex and age were shown, as well as the reach on the platforms and it was observed stakeholders were mainly men between 18 and 24 years of age; Facebook was the social network with more views. It concluded the main legends' representations of Cumandá town through character creation in 3D modeling to attract the target audience's attention. The characters' representation in a digital aspect promotes the rescue of culture and demonstrates the interest of people in telling their stories and exploring the culture of Ecuador in an updated and digitized way; the creation of 3D characters is an effective way of spreading the culture and traditions of a region on social networks.