Catálogo ilustrado sobre los principales iconos patrimoniales de la ciudad de Riobamba.

Abstract

This study is part of the research project Inventory of natural and cultural tourist attractions of Riotem ba eity, whose aum is to design and implement a graphic system for heritage routes based on Andean prineiples for Riobamba. Once the heritage routes inventory was gathered, the design of the inegral graphie system of the city routes hegan, and the production process based on the Andean design methud was established. Based on the methodology of Bruce Archer, in the first phase, Iwelve tourist attractions registered in the inventory were shosen among which Estadio O umpico, Plaza de loros. Relaj de Lara, Estación del l'emocavil, Parque 21 de Abril, Parque Sucre y la Casa Calero, which an exhunstive literature review was made. Al tle same time, a field Ivestigation was earned out, intersiews with experts were carried out, and the information was reconded in lechnical sheets that included photographs, Subsequently, in the creative phase. relenting to graphie production, we started from the study of the principles of Andean philosophy for conceptualization, consequently making use of the Andean propoction, compostion Irictures. fomakon structores. and chromaties preereding to cang out the Mostmlions including the most significant graphic elements of each altraction In the executive plase. the layout of the catalog was carried out, which included twelve illustrations and relevant information aboul sach attrscton.Finally.the validation wns carred out with the mumhers of the researci project, with those for whom the melliedology and results were analyzed, and non-significunt chanyes were suggested that were taken into account for the final products.