Documental destinado a mostrar la práctica del montañismo en el cantón Riobamba, desarrollado y aplicado conjunto a la dirección de turismo.

Abstract

The current investigation had the purpose of making a documentary video about mountaineering in Riobamba canton, as a tool to generate knowledge about this activity to a population sample of 92 people, which was obtained through a formula, men and women aged between 13 and 60 years, using social networks, particularly Facebook. For this study, the Analytical - Synthetic method was used to explore mountaineering information and the level of incidence of the documentary in society, research tools such as an interview with experts were used to obtain information closer to reality, then surveys to analyze the knowledge achieved through the projection of this audiovisual material. Subsequently, the data reached for analysis were tabulated verifying the initially proposed hypothesis, the audience that watched the documentary correctly understood more than 50% of the exposed information. It is necessary to say that to achieve the audiovisual product, a complete audiovisual production, pre-production, production, and postproduction processes were carried out. Consequently, a product of good quality and easy understanding for the viewer was reached. This research will provide valuable data to the Tourism Department of Riobamba canton. The video documentary is effective communication and teaching tool, research projects should be created linking the university, public-private organizations, and society.