Sistema de composiciones gráficas inspiradas en la cultura Panzaleo a aplicarse en tatuajes con estilos tribal, new school y libre.

Abstract

This aimed research was to create and develop a system of graphic compositions that is inspired by the elements of the "Panzaleo" culture existing in Casa de la Cultura Núcleo de Chimborazo "Benjamín Carrión" that are applied in the styles of tribal tattoos, new school and free tattoos. For the creation of new graphic pieces, we began with the identification and selection of the most relevant characteristics of the tattoos that are applied in a largenumber in Riobamba city, determining the appearance of each one. For the selection of the graphic elements of the “Panzaleo” culture, an interview was conducted to seven professionals who are experts in performing tattoos, resulting in the tribal and free styles being the most applied ones. Thirty-two people who like tattoos were also surveyed, determining that twenty-eight people would tattoo themselves with new decorations inspired by the "Panzaleo" culture. The creation of new tattoo decorations based on graphic compositions of the “Panzaleo” culture is captured in tattoos that are made by customers which are widespread through different transmission media such as Facebook and Instagram. These media were chosen because they are digital tools that allow reaching the largest number of people between young people and adults. For the diffusion tattooing with identity, it is necessary to have an immediate and authentic communication. For this reason, Facebook and Instagram are considered to be platforms that allow us to help capture the attention of our target audience. Currently we know that Instagram has established itself as the most attractive social network of the moment and Facebook is the one that currently has the most active customers. The importance of these social networks is, due to its great union with the audience, allowing content managers to create loyalty strategies.