Tipología de escaparates de moda femenina utilizando la fotografía como técnica creativa.

Abstract

The purpose of this curricular integration work was to determine the most appropriate typologies of storefronts in order to suggest showcase designs, using photography as a creativity technique, by compiling iconic films of the twentieth century, to use them as a reference of inspiration. The selection of these films and the proposal approach was based on the Design Thinking methodology. By interviewing the owners of women's boutiques, the consumer profile was determined based on likes and preferences. Subsequently, by means of discrimination criteria, we selected which films would be used in the graphic proposal. To validate these storefronts proposals, a qualitative survey was conducted to a Diana Group, giving as a result that the designs of storefronts with photography are very attractive, very functional and would be used very frequently. It is concluded then, that fashion is influenced by films and photography is a highly creative means of communication. It is recommended for future proposals to analyze other types of influence on fashion such as artists, magazines, books, among others, as long as they are in line with the latest audience.