Creación de una aplicación móvil para fomentar la venta de artesanías de Kacha Optur.

Abstract

This project has as purpose designing a mobile application for “KACHA OPTUR” artisan products of Cacha parish, Chimborazo province, through the use of a software and graphic techniques in order to disseminate its commercial activity. For this, advertising photography techniques and its respective edition were applied. The manager of the center was interviewed to analyze the products promotion requirements and furthermore, a focus group with the participation of ten members. For validating the final product by installing the mobile application on their cell phones were done. Within the photographic field, 69 of the 189 total pictures were edited, corresponding to the number of products offered in the artisan shop. The mobile application created is easily accessible to potential customers. Due to its low weight, it runs perfectly on any device, although it needs internet connection. In conclusion, the Firebase platform presents tools that give the user autonomy for handling and has preestablished codes that helps editing for each need and operation of the application. It is recommended for future works, to acquire the plugin to facilitate browsing without internet.