Diseño de un plan de negocios para la comercialización del hongo pleurotus ostreatus producido por la mazorca de cacao, rastrojo de quinua y bagazo de malta

Abstract

The objective of this study was to design a business plan for the commercialization of the fungus "Pleurotus ostreatus" produced by the cocoa pod, quinoa stubble and malt bagasse where the economically active population of the city of Riobamba and 70 restaurants were surveyed selected as possible leads, the data obtained from the surveys were processed by Microsoft Excel 2016 and used to determine the acceptance of our product in the market and the current state of our competition in order to generate production, marketing and distribution strategies. To achieve the desired position in the market. The results obtained in this investigation concluded that the company Deli Ostra will have a production of 16,000 kg with 40% of productive capacity where it is intended to sell 12,000 units in the presentation of 200g with a price of 0.93 cents, 10,000 units in the presentation of 500g with a price of $2.10 and 8600 units of 1Kg at the price of $3.80, thus generating a total estimated annual sales of 64,840 US dollars, which in the first year will cover 0.5% of the calculated demand, generating a net profit of 41%. It is recommended to promote and socialize the benefits of the consumption of the Pleurotus ostreatus mushroom to our market niches to expand our sales since it is a very little-known product