Diseño de experiencias turísticas para la cooperativa de producción agrícola Ananda dentro de la comunidad de Chingazo Alto, parroquia La Matriz, cantón Guano.

Abstract

In this research work, tourism experiences were designed for the Agricultural Production Cooperative -Ananda in the community of Chingazo Alto, La Matriz village, Guano canton. The study was carried out using analytical, deductive-inductive, and field methods, gathering information from primary and secondary sources. A diagnosis of the community was made, analyzing its spatial characterization in physical-spatial, socio-cultural, ecological-territorial, economic-productive, and political- administrative aspects. In addition, a market study was carried out, analyzing supply and demand, and evaluating competition. Subsequently, a technical structure was elaborated, considering the location of the community. Products, activities, services, and facilities were designed for the tourist experience. A laboratory, interpretation, rest, and sensory experimentation area was established. In addition, facilities such as a camping area, trail, lookout point, and informative and directional signage were designed. The products were packaged, and commercial strategies were defined. Finally, an investment budget was prepared to implement the design of experiences in the Ananda production cooperative in Chingazo Alto. The diagnosis revealed the community's tourism potential, focused on agricultural activities and the cultivation of medicinal and industrial cannabis. To sum up, it is recommended to strengthen institutional agreements with the local government (GADM) of Guano canton, encourage community participation and ensure compliance with the legality and use of land. These actions will contribute to improving tourism training, local culture, and the management of the tourism project.