Diseño de estrategias para el posicionamiento de la parroquia San Andrés como destino turístico inteligente.

Abstract

The San Andrés village does not have positioning strategies as an Intelligent Tourist Destination, making use of technology, causing tourists to be unaware of the place. Therefore, in the present work of curricular integration, the Design of strategies for the positioning of San Andres village as an Intelligent Tourist Destination was developed. The research is of a non-experimental and descriptive qualitative type, it was carried out with the following methods: analytical, deductive-inductive, and field, detailing the fulfillment of the three objectives: the first is focused on the analysis of supply and demand, where the elements of the tourist system that the village has were analyzed and later the demand of tourist was studied, where the profile of the tourist was defined. For second, the gaps sere determined through a literature review and field trips, in which a comparative matrix of the current state of the place and studies of intelligent tourism applied in Ecuador were elaborated, in the third part, the positioning strategies are proposed through the strategic plan. The results show that the village has 16 tourist attractions, of which 9 represent the category of cultural manifestations and 7 represent natural attractions; the demand represents national and international tourists. The gaps are the use of technological tools and poor management of tourist attractions and resources. Intelligent tourism strategies have been designed based on the gaps. To sum up, based on the result the village has tourism potential that helps in the positioning and allows it to be a competitive destination since it will make use of technology, however, it is recommended that the strategies proposed are applied in the territory and each one is socialized with the people involved in the tourism activity.