Propuesta de línea de producción industrial de una bebida energizante a base de jengibre para la Asociación Jambi Kiwa ubicada en la ciudad de Riobamba

Abstract

The "Jambi Kiwa" association, composed of 30 communities in the Chimborazo province, located in the city of Riobamba, was forced to diversify its sources of income due to the pandemic's impact on the exports of medicinal plants, aromatics, and teas. To maintain its position in the market, it proposed conducting a study to establish an industrial production line for an energy drink made from ginger. This technical work aims to analyze various parameters to assess the project's feasibility. The product aimed at the market will target individuals aged 18 to 60, and an unsatisfied demand of 55,661 bottles of 450 ml of energy drink was identified for the year 2023. Technically, a daily production of 200 bottles was planned. The economic study set a retail price of $1.50, with a total estimated investment of $77,396.77. The financial evaluation, through indicators such as Net Present Value (NPV), produced positive results, confirming the project's viability. With an internal rate of return of 25%, surpassing the minimum rate of 22%, it highlights its attractiveness to potential investors. The cost/benefit ratio is 1.27, with a profitability of 49% and an investment payback period in the fifth year. With these thoroughly analyzed parameters, it is concluded that the project is viable for implementation in the Jambi Kiwa association, generating benefits that will significantly contribute to its economic stability.