Planificación estratégica para la empresa Sweaden compañía de seguros S.A, en la ciudad de Riobamba, periodo 2022-2026

Abstract

The strategic planning for SWEADEN insurance company S.A., in Riobamba city, period 2022-2026, was focused because currently companies do not have tools to achieve efficiency in administrative management, this is due to the failure to meet goals. Therefore, the objective of this study was to carry out a diagnosis in order to propose strategies aimed at solving partial problems, through actions, for subsequent monitoring of compliance. The research used a quantitative and qualitative methodology. Instruments were applied such as surveys to employees of the company and customers while an interview to the head of the agency; as well as a situational diagnosis through the SWOT matrix, where it was determined that there is an absence of customer service area in the offices of SWEADEN Riobamba, excess of functions to be fulfilled by the personnel, lack of integration in the departments, lack of knowledge about the technological tools of collaborators, lack of incentives to the personnel and currently the company does not have well defined the vision, mission, values and objectives in the short, medium and long term, which limits to have a greater growth within the market. In order to solve the problems, strategic planning was proposed, creating a corporate philosophy appropriate to the line of business, developing clear goals to optimize resources and manage risks, using various strategic tools that allowed us to identify areas for improvement among different departments, meeting institutional objectives.