Plan de negocios para la empresa quesera Pachancheñito de la provincia de Bolívar

Abstract

This research project focused on the cheese company Pachancheñito, located in the province of Bolivar. A fundamental problem has been addressed: the lack of significant competitors in the dairy products market in the area. This situation represents a business opportunity that requires a strategic approach to take full advantage of it. The overall objective of this project was to determine the company's viability and develop a sound business plan. The methodology employed included a detailed market study, a situational analysis that identified strengths and weaknesses, and a technical-productive analysis to ensure efficient production. An investment and financing plan was drawn up to assess the project's economic viability. The results revealed the region's steady demand for dairy products, especially cheese, along with limited competition. Financial viability was also confirmed with an NPV of $58,056.8 and an IRR of 25%. In conclusion, a valuable opportunity has been identified for the Pachancheñito cheese company in the Guaranda and Riobamba markets, supported by solid analysis and favorable financial results. It is recommended that the company diversify its product range, continually improve quality, and seek creative sources of financing to achieve sustainable growth and a competitive advantage in the expanding dairy market.