Proyecto de factibilidad para la creación de una empresa embotelladora de agua mineral natural, para la cooperativa de producción agropecuaria Santa Teresita de Guabuc

Abstract

The research addressed the fundamental problem of the Santa Teresita de Guabuc Agricultural Production Cooperative in the Riobamba Canton, related to the urgent need for economic diversification. This research aimed to present a comprehensive analysis and feasibility project for establishing a natural mineral water bottling company. The investigation focused on contributing to local economic development by providing the cooperative with a new income source. The methodology included a detailed diagnosis of the community's organizational structure, as well as a comprehensive market study to assess product supply and demand. The feasibility project was based on these analyses, providing a solid framework for decision-making. Key results include a total investment of $86,607.75, a projected recovery rate by the fifth year, a profitability index (RBC) of 1.77, a Net Present Value (NPV) of $63,899.5, and an Internal Rate of Return (IRR) of 29%. These results indicate the financial viability of the project. In conclusion, it is emphasized that the establishment of the company relies not only on obtaining quality water but also on a robust purification process and appropriate marketing strategies. This study represents a collaborative effort of research and application to address a specific economic need in the region, and it is expected to serve as a guide for future local economic development ventures.