Emprendimiento de produccion de Xanthosoma sagittifolium aplicando labranza convencional para comercializarlas a empresas exportadoras de Santo Domingo

Abstract

The problems identified in this study focused on challenges faced by Ecuadorian farmers in incorporating alternative crops with high nutritional value, in addition to capitalizing on the unsatisfied demand for malanga in international markets. The project objective was to grow white malanga using conventional tillage methods in order to market it as a raw material for exporting companies in Santo Domingo city. A qualitative and quantitative research approach was established for the elaboration of study. Likewise, to answer the problem statement, an inductive, deductive and scientific research method was defined through the survey techniques were carried out to malanga exporting companies and an interview was elaborated for company's managers, which allowed the identification and exploitation of business opportunities in the field of malanga production. The research results were the production development and marketing strategies, as well as financial and risk analyses that showed the viability and effectiveness this plan through a pilot project that involved the actual cultivation and sale of malanga, providing valuable data for the refinement of business model, showing profitability from the first year with an upward trend in profits in successive years. Finally, it was concluded the project had an economic viability and support the decision to invest in it, therefore, it can be said the proposal was feasible and offers an attractive economic prospect. Not only did it present a viable business opportunity, but it also stimulates the innovative projects development that can boost regional economic growth, fostering the transfer of raw materials within the agricultural areas.