Plan estratégico de la empresa “Cedinap Cia. Ltda.” ubicada en la ciudad de Riobamba provincia de Chimborazo

Abstract

The objective of this research work was to design a strategic plan for the Company "CEDINAP. CIA. LTDA" located in Riobamba city, province of Chimborazo. The administrative management approach sought to evaluate both the internal and external environment of the company in order to provide technical tools to improve its profitability and competitive efficiency, increasing income from intermediation operations. A methodology was used that included direct observation and interviews with the general manager to understand the current situation in different aspects, as well as staff surveys to evaluate their commitment and satisfaction with the company. An analysis of internal and external factors was carried out using matrices such as SWOT and PESTEL to diagnose the current situation. Some areas for improvement were identified, such as the lack of updated function manuals, procedures and limited training for collaborators, as well as the absence of strategic planning and an updated organizational philosophy. The results obtained allowed us to establish a strategic direction, developing the mission, vision and strategic objectives to improve administrative management. It is recommended to implement and monitor compliance with the strategic plan designed to improve the productivity and economic and financial growth of the company "CEDINAP. CIA. LTDA" in the coming years.