Propuesta de plan estratégico para mejorar la administración de la compañía de taxis Lubuvir S.A. de la ciudad de Riobamba, provincia de Chimborazo para el período 2023-2028

Abstract

The objective of this curricular integration work was to propose a strategic plan with the purpose of improving the administration of COMPAÑÍA DE TAXIS LUBUVIR S.A located in Riobamba city, province of Chimborazo, period 2023-2028, which allowed the company to have tools, techniques and strategies that help to understand the internal and external factors of the company. For the preparation of this strategic plan, a field study was the methodology applied through the application of two surveys, one that was carried out on the company's partners and collaborators and the other applied on clients, resulting that the company lacks of a strategic plan, that the strengths, weaknesses, threats and opportunities have not been identified, nor are the political, social, environmental, economic, sociocultural and technological factors that can benefit or harm the company. To prepare the strategic plan, an internal and external analysis was developed through a SWOT analysis. To solve the problems, the strategic directions of the Balanced Score Card were met, detailing mission, vision, strategies, objectives, policies, values and projects of each strategy to solve the company's problems. It was recommended to implement the proposed annual operating plans in order to provide a roadmap that detailed the actions, steps and each of the activities with their respective responsibilities that the company must perform to meet established objectives, ensuring that the company moves in the desired direction.