Proyecto de factibilidad para la producción y comercialización de tomate riñón en la parroquia Guasuntos, cantón Alausí, provincia de Chimborazo

Abstract

The feasibility project for the production and commercialization of tomato in Guasuntos parish, Alausí canton, of Chimborazo province, with the objective of economic reactivation with the technical and financial study for the production and commercialization of the product. The research was a quantitative and qualitative methodology, applying instruments such as surveys to the inhabitants and a diagnosis of the current environment through the SWOT matrix, where it was determined that there is a lack of training in the processes, low level of acquisition of fungicides in the country, low level of investment by society, This information allows to know the supply and demand that exists in the locality for the product, discovering the characteristics that the market segment has to meet their needs and achieving the loyalty of the same, through technical processes, which are regulated by administrative and legal part to determine the costs and expenses of the project, with which the evaluation was achieved in the financial study. The execution of the project determines the expenses, costs, and income demonstrating that the project is feasible because the NPV is $54259.72; IRR of 23.05%, and the Benefit-Cost Ratio of $1.57, which ensures profitability and recovery of the investment in the short term. It is recommended that future investors apply the steps of the market study for the proper management of their resources and thus minimize the risk of losses since knowing the different variables and market factors it is determined that there is a considerable unsatisfied demand which will be covered with the determined production