Proyecto de factibilidad para la creación de una empresa de producción y comercialización de calzado masculino en el cantón Cevallos, provincia de Tungurahua, año 2022

Abstract

The feasibility project for the creation of a company for the production and marketing of men's footwear in the canton of Cevallos, province of Tungurahua, year 2022, aims to conduct an economic and financial study to identify the feasibility of the project. The research was conducted through a qualitative and quantitative approach, with which it was possible to visualize the reality of the sector, being also necessary to apply a non-experimental design that contributed to the identification of variables within their natural environment, the data collection was done through the use of techniques such as the interview, which was directed to the population of the canton Cevallos to know their appreciation with respect to the development of the project. The results achieved in each study show the feasibility for the creation, production and commercialization of men's footwear, as demonstrated by the financial study, showing the adequate use of resources according to the calculation of financial indicators such as the IRR, which estimated the expected profits from the investment and the cost-benefit that the project generates. The aforementioned led to the conclusion that the manufacturing process, and the costs incurred by the company to present its product, are accessible and the productive activity provides an acceptable level of profitability, so the project is feasible in its implementation and development