Plan estratégico financiero para la empresa HIDRORIEGOS E.P. Riobamba periodo 2020 – 2022

Abstract

The development of the degree thesis aimed to improve the economic growth of HIDRORIEGOS E.P., a company located in the Chimborazo province in Riobamba City. The objective was to create a Financial Strategic Plan to enhance the company's profitability. In the course of the research, a survey was conducted with the company's manager and its clients, which helped identify the main shortcomings, such as the absence of financial strategic planning, the lack of the use of financial ratios for decision-making, and the empirical management and direction of the company, among others. Based on the results obtained, a proposal was formulated, starting with an analysis of financial ratios and conducting vertical and horizontal analyses. Subsequently, a strategic formulation was carried out, proposing the organizational mission and vision. New strategies were developed for HIDRORIEGOS E.P. in financial, administrative, and accounting areas. Similarly, the application of this proposed document was suggested, as it provides financial planning with a strategic direction, allowing for action visualization, achieving strategies and goals, attaining financial objectives, and improving economic growth. It is recommended that the company's manager promotes a culture of planning within the organization and continuously evaluates the administrative and financial management